Titled “Worlds Made on iPad,” the minute-and-change video options actor Sofia Wylie on a inexperienced display set. Then, the display splits into three views, every with a unique animated backdrop that evolves as she crawls, leaps, and floats via the stylized areas. It’s a distinctly completely different vibe from the final one, which, uh, didn’t go down nicely.
That advert — titled “Crush!” — featured an array of devices, paints, sound mixing gear, and different creative instruments being crushed in a hydraulic press, all smashed collectively to create a shiny new iPad Professional. Unsurprisingly, many creators didn’t take kindly to seeing the symbols of their livelihood explode like get together favors and be lowered to a single client product. Bizarre! Apple later issued an apology, and possibly this new advert is one other form of apology, too.
The most recent video is far more human-centric — the iPad Professional isn’t really pictured in the principle video, although it does seem in a vertical model of the advert. The caption for each variations reads, “One piece of inexperienced display footage interpreted by completely different animators utilizing iPad Professional powered by the M4 chip, and the brand new Apple Pencil Professional.”
The animators are listed farther down within the caption; they’re Natalie Labarre, Jin & Jay, and Eric Lane. All actual folks! Personally, I feel their work leaves a extra lasting impression than the earlier one.
