Spotify launched its personal font, the corporate introduced on Wednesday. The music streaming service hopes that its new typeface, “Spotify Combine,” will assist Spotify distinguish its personal distinctive visible identification.
Spotify Combine is a sans-serif typeface designed in partnership with Dinamo Typefaces, a Berlin-based sort design studio that has labored with main firms, together with Burberry, Discord, Nike, Patreon and Tumblr, amongst others. Sans-serif fonts are less complicated trying than serif fonts and are widespread amongst many manufacturers, together with tech giants Google and Microsoft. The font sort can be identified to be extra accessible as a result of it’s simpler to learn on smaller gadgets.
Spotify describes the brand new font as a “mixture of sharp angles and clean curves,” which provides it a “distinctive character,” Spotify’s world head of name design, Rasmus Wängelin, wrote within the weblog submit.
“To design this typeface, we broke free from conventional typographic constraints and merger parts from quite a lot of font kinds. This strategy mirrors the dynamic and evolving nature of audio tradition through the years,” Wängelin added.
Spotify Combine replaces the present font used on the platform, Round, which Swiss designer Laurenz Brunner created.
Spotify Combine serves for example for startups trying to set up a novel model identification via the usage of distinct font kinds. Whereas some might view a font change as minor, others imagine that it has a considerable affect on how a enterprise is perceived. A font like Comedian Sans — broadly thought of to be essentially the most disliked font resulting from its infantile and unsophisticated nature — might evoke a robust, destructive response from customers, as an illustration.
Many main firms have undergone a font refresh to provide their manufacturers their very own type of visible expression. In 2021, Twitter/X launched its proprietary font, Chirp, to provide it extra character and enhance content material legibility for customers. When Instagram underwent a visible refresh, it launched a brand new typeface. Microsoft’s ditching of Calibri as its default font in Workplace additionally made headlines. And years in the past, when Google unveiled its new design language, Materials Design, it included an up to date model of its system font, Roboto.
Spotify Combine is progressively rolling out beginning immediately and can proceed to roll out over the following few weeks. It’s at the moment solely out there for content material written in “all languages with Latin-based scripts, in addition to Vietnamese,” the corporate stated.
